About Us

2012 Our 21st Birthday

Established in 1991, Sydney Diamante Supplies which later broadened to Sydney Diamante & Dance Supplies due to demand is the brain-child of Helen McGrath (pictured right).

Helen McGrath

Helen McGrath

For the next 21 years, Helen hit the road and travelled to various competitions in Sydney and country NSW as well as Melbourne and Brisbane. Taking a range of merchandise for sale, she progressively built the business into the well known and respected name it is today.

With a large customer base Australia-wide and now selling to Asia, the business is now very well established in the Dancesport arena. In addition building on the solid reputation for excellence, SDDS’s market segment has now broadened with new customers coming from Gymnastics, Stage & Theatre.

Helen says, “I’m passionate about my animals. Those of you who have visited me in my “Aladdin’s Cave” would have met some of my babies. I have 4 cats and a dog (who loves to meet and greet my customers) and absolutely love and feel very comfortable with ALL animals.”

Helen shares some favourite moments and people in her life in the pics below including pics from Thailand in 2011 which show one of the most special days in her life.